While being a female leader in marketing does come with its fair share of challenges, it can be a fulfilling career full of excitement and endless opportunities. A leader must have the technical skills and knowledge required for their position, and female leaders have many additional strengths to bring this role. Women typically score higher […]
The marketing landscape is ever evolving, with new trends, ideas and innovations constantly shaping and remolding the ways we have to approach our work. That means that as Visioneers, we are always looking ahead. It isn’t enough to assume we already know the answer; we challenge our own notions about best industry practices and search […]
A destination thrives best when its marketing strategy is well-rounded. In promoting a destination, you want to make sure you are presenting it as the place to be for any activity, whether that’s leisure travel, special events or meeting and group travel. By targeting efforts to reach meeting and event planners, you’re supporting vital midweek […]
Soft Skills: It’s Not That Hard to Harness Them In the professional world, certain skills are non-negotiable for success. If you’re a designer, you should have a good eye for design and some killer Photoshop abilities. If you’re a copywriter, you should be able to craft compelling sentences around any topic. If you’re a PR […]
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Keyboard shortcuts are a lifesaver for efficiency as a graphic designer. And while each of the Visioneers at Augustine have their favorites, there are certainly some shortcuts everyone should know that will become muscle memory rather quickly (sometimes to the point where you can’t actually recall the command, but if given a keyboard, could perform […]
A strong brand identity is vital; it’s literally how you present yourself to the world. And just as your consumers are sure to grow, change and evolve over time, so, too, should an effective brand. There are myriad challenges to refreshing a brand in the marketplace, especially in the fast-paced social media arena where brands […]
Of all the three billion people who use social media worldwide, no generation is more fluent in the Internet than Gen Z. This is unsurprising — generally thought of as the generation born between the late 1990s and early 2000s, Gen Z is the only living generation to grow up as “digital natives.” They do […]
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From barns painted with “See Rock City” messaging and “I Love New York” iconography to today’s evolved marketing, great destination campaigns always captivate and charm their best audience. When Discover Siskiyou asked the agency to create a campaign that positions the Siskiyou, California destination as the ultimate off-the-grid destination, Augustine saw the opportunity to connect […]
A recent study, by researchers from the University of Essex identified the most bland and boring jobs available. At the top of the list were accounting, banking, insurance and cleaning. (And yikes, we might guess that being on the actual team that researches the “science of boredom” would have also made this list if it […]
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A vision for building a powerful brand and refreshing one. To many, an orange is an orange and would taste just as sweet by any other name. These are likely the same folks that gave its varieties names without much appetite appeal: navel oranges, pigmented oranges and blood oranges. Yuck! On the other hand, the […]
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A winning social media campaign isn’t easily defined. Of course, high rates of engagement are basic measurements of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their innovation and creativity. What does all that mean? Rafael Richards, Digital and Social Director at Augustine […]
Ever since Ross from TV’s “Friends” yelled “PIVOT!,” the word has crept into business vernacular and risen to the level of what we once overused such as “move the needle” or “think outside the box.” It’s been a long road for the word from its origins to becoming everyday jargon. In its original form, “pivot” […]
