Here @ Augustine our passion lies within driving the consumer to discover and act—for emerging and established brands across retail, destination and homebuilding industries. Whether it’s helping over 100,000 people find their dream home, increasing CPG client market share by 75% or putting a destination on the map, our experience and know-how will take your brand to the next level. Our approach is centered around giving our client the path to Outsmart, Outshine and Outdo the competition. We’re resourceful and savvy creatives with work that commands attention and achieves results. We have the MOXIE you need.
At Augustine we believe that when it comes to the multicultural consumer, culture is the lens to the world.
By studying and monitoring ethnic culture we help brands connect to multicultural consumers in a relevant way. From social listening to man-on-the-street interviews, we stay closely connected to what’s important to Hispanic and African American consumers, which sets the strategic direction for our creative. This results in creative positioning that is on target with audience segments therefore inspiring action and driving results.
The Hispanic consumer in the United States is diverse and we implement strategies that connect with the various Hispanic mindsets through relevant knowledge of cultural nuances beyond language, grounded in actionable insights that create an emotional connection to brands. African Americans are looking for brands to not only be relevant, but also to stand for something they believe in. We believe being authentically connected to each consumer group allows us greater insight to build great marketing and communications campaigns that not only build the brand reputation specifically with each consumer group, but also allows ethnic consumers to direct the relationship going forward. Through that genuine consumer to brand relationship, we build the brand and drive sales.