Love @ first sight!

At Augustine we believe that when it comes to the multicultural consumer, culture is the lens to the world.  

By studying and monitoring ethnic culture we help brands connect to multicultural consumers in a relevant way. From social listening to man-on-the-street interviews, we stay closely  connected to what’s important to Hispanic and African American consumers, which sets the strategic direction for our creative. This results in creative positioning that is on target with audience segments therefore inspiring action and driving results.

The Hispanic consumer in the United States is diverse and we implement strategies that connect with the various Hispanic mindsets through relevant knowledge of cultural nuances beyond language, grounded in actionable insights that create an emotional connection to brands. African Americans are looking for brands to not only be relevant, but also to stand for something they believe in. We believe being authentically connected to each consumer group allows us greater insight to build great marketing and communications campaigns that not only build the brand reputation specifically with each consumer group, but also allows ethnic consumers to direct the relationship going forward. Through that genuine consumer to brand relationship, we build the brand and drive sales.