Category: Marketing Tips

A winning social media campaign isn’t easily defined. Of course, high rates of engagement are basic measurements of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their innovation and creativity. What does all that mean? Rafael Richards, Digital and Social Director at Augustine […]

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Ever since Ross from TV’s “Friends” yelled “PIVOT!,” the word has crept into business vernacular and risen to the level of what we once overused such as “move the needle” or “think outside the box.” It’s been a long road for the word from its origins to becoming everyday jargon. In its original form, “pivot” […]

Read More… from The Power of (Strategic) Pivoting