Looking for OMG-level ROAS? Augustine Agency FTW

Ecommerce is about more than just selling – it’s about creating a seamless, engaging and high performing digital experience that converts. And that’s exactly what Augustine Agency offers. We transform ecommerce by turning digital brand experiences into powerful growth engines. From meticulous account management and UX/UI design to backend development and data-driven ad campaigns, we […]

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Influencer Trends, As Told from an Agency Perspective

Influencer marketing is a force that has only grown and become increasingly powerful over time. So much so that in 2023, the influencer marketing industry grew into a $21.1 billion industry, which is an increase of 29% compared to 2022. What does this mean for brands? The answer is simple – influencers are here to […]

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How to Develop an Effective Community Management Strategy

It’s not an exaggeration to call social media a behemoth in terms of its presence in the marketing landscape. Even if you aren’t on social media, you can’t deny that it influences day-to-day life in a way we’re all still learning how to navigate. That puts social media professionals in an interesting position. How do […]

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Destination Trends Influencing Travelers in 2024

In a post-Covid world, it’s no surprise that people are returning to destination travel with zeal. Everyone needs an escape now and then – and travelers are finding ways to take them, in increasingly creative ways. As professionals within the wide – sometimes intimidating – world of destination marketing, it’s incredibly important to keep a […]

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AI Growth in the Ecommerce Shopping Experience

AI has been a hot topic of conversation in industry circles for quite a while now – unsurprisingly. We are navigating a massive shift in technological capabilities that is changing the way we look at everything within the marketing world, from creative execution to all facets of e-commerce. AI is becoming particularly relevant in regards […]

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The Beginner’s Guide to SEO

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This philosophical query might be evaluating the relationship between perception and reality with musings about a theoretical tree, but there is a similar question we can pose regarding your business’ website. Imagine the most beautiful […]

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Hey Alexa, Play ‘The Man’ by Taylor Swift: How Female-Led Augustine Agency Continues to Demand Space in a Male-Dominated Industry

March is Women’s History Month, and that holds a special kind of significance for us here at Augustine Agency. Augustine is proud to say we would not be where we are as an agency today without the work of so many incredible women who call themselves Visioneers, from our entry-level designers all the way up […]

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5 Tips for a Future Female Marketing Leader

While being a female leader in marketing does come with its fair share of challenges, it can be a fulfilling career full of excitement and endless opportunities. A leader must have the technical skills and knowledge required for their position, and female leaders have many additional strengths to bring this role. Women typically score higher […]

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Enticing Shoppers to Discovery

The marketing landscape is ever evolving, with new trends, ideas and innovations constantly shaping and remolding the ways we have to approach our work. That means that as Visioneers, we are always looking ahead. It isn’t enough to assume we already know the answer; we challenge our own notions about best industry practices and search […]

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6 Steps to Develop a Meetings Campaign

A destination thrives best when its marketing strategy is well-rounded. In promoting a destination, you want to make sure you are presenting it as the place to be for any activity, whether that’s leisure travel, special events or meeting and group travel. By targeting efforts to reach meeting and event planners, you’re supporting vital midweek […]

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Soft Skills: It’s Not That Hard to Harness Them

Soft Skills: It’s Not That Hard to Harness Them In the professional world, certain skills are non-negotiable for success. If you’re a designer, you should have a good eye for design and some killer Photoshop abilities. If you’re a copywriter, you should be able to craft compelling sentences around any topic. If you’re a PR […]

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What we’re reading: Five books that you should add to your shelf.

Marketing professionals can draw immense inspiration from reading books that educate, inform and open minds to wildly new perspectives. In a field that constantly evolves with changing consumer behaviors and technology, staying ahead of the curve is crucial. Whether it’s a book on behavioral economics explaining why consumers make certain choices, a deep dive into […]

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