Discover Sisiyou
Epic CampaignEpic visions need a capable team to make them a successful reality.
Our Visioneers knew that in order to reach our target audiences and help adventurers all over the West Coast realize what they were missing, a truly disruptive campaign was needed.
Nestled in the far North of California’s mountain regions, Siskiyou County offers the perfect blend of adventure, serenity and small-town charm, all within one road-trippable destination. The only problem? No one knew it was there.
Siskiyou needed something big to attract California road-trippers to the destination, build brand awareness and share the variety of experiences that can be had in each of their four regions, no matter the season. They needed something EPIC. Luckily, epic ideas are what we do best.
Our Visioneers knew that in order to reach our target audiences and help adventurers all over the West Coast realize what they were missing, a truly disruptive campaign was needed. The EPIC in Every Direction campaign solved this ask in an instant.
Through meticulously crafted social strategies, standout digital ads, both short and long-form print and out-of-home advertisements, we showcased the wide variety of experiences available throughout Siskiyou. What truly sets this campaign apart is the immersive experience created by unique photography angles and unexpected perspectives. After all, with four distinct regions, Siskiyou is Epic in Every Direction — even from the angles you may not expect.
Do we even need to say it? The campaign was an epic success. We placed seasonal billboards in key areas along some of California’s most traveled freeways to show Discover Siskiyou in a truly epic, larger-than-life way alongside digital retargeting ads that extended our reach to travelers all over our target markets. With a CTR above the industry average, engagement rates surpassing benchmarks across all channels and millions of travelers reached, the Epic in Every Direction campaign truly did resonate.
- 13 million CA travelers reached
- 8% engagement rate
- 3x industry average digital CTR
- 3x industry average CTR on OOH boards
- 2x industry average CTR on Meta paid social
Nestled in the far North of California’s mountain regions, Siskiyou County offers the perfect blend of adventure, serenity and small-town charm, all within one road-trippable destination. The only problem? No one knew it was there.
Siskiyou needed something big to attract California road-trippers to the destination, build brand awareness and share the variety of experiences that can be had in each of their four regions, no matter the season. They needed something EPIC. Luckily, epic ideas are what we do best.
Our Visioneers knew that in order to reach our target audiences and help adventurers all over the West Coast realize what they were missing, a truly disruptive campaign was needed. The EPIC in Every Direction campaign solved this ask in an instant.
Through meticulously crafted social strategies, standout digital ads, both short and long-form print and out-of-home advertisements, we showcased the wide variety of experiences available throughout Siskiyou. What truly sets this campaign apart is the immersive experience created by unique photography angles and unexpected perspectives. After all, with four distinct regions, Siskiyou is Epic in Every Direction — even from the angles you may not expect.
Do we even need to say it? The campaign was an epic success. We placed seasonal billboards in key areas along some of California’s most traveled freeways to show Discover Siskiyou in a truly epic, larger-than-life way alongside digital retargeting ads that extended our reach to travelers all over our target markets. With a CTR above the industry average, engagement rates surpassing benchmarks across all channels and millions of travelers reached, the Epic in Every Direction campaign truly did resonate.
- 13 million CA travelers reached
- 8% engagement rate
- 3x industry average digital CTR
- 3x industry average CTR on OOH boards
- 2x industry average CTR on Meta paid social
With a CTR above the industry average, engagement rates surpassing benchmarks across all channels and millions of travelers reached, the Epic in Every Direction campaign truly did resonate.
