Influencer marketing is a force that has only grown and become increasingly powerful over time. So much so that in 2023, the influencer marketing industry grew into a $21.1 billion industry, which is an increase of 29% compared to 2022. What does this mean for brands? The answer is simple – influencers are here to […]
Read More… from Influencer Trends, As Told from an Agency Perspective
In a post-Covid world, it’s no surprise that people are returning to destination travel with zeal. Everyone needs an escape now and then – and travelers are finding ways to take them, in increasingly creative ways. As professionals within the wide – sometimes intimidating – world of destination marketing, it’s incredibly important to keep a […]
Read More… from Destination Trends Influencing Travelers in 2024
AI has been a hot topic of conversation in industry circles for quite a while now – unsurprisingly. We are navigating a massive shift in technological capabilities that is changing the way we look at everything within the marketing world, from creative execution to all facets of e-commerce. AI is becoming particularly relevant in regards […]
Read More… from AI Growth in the Ecommerce Shopping Experience
March is Women’s History Month, and that holds a special kind of significance for us here at Augustine Agency. Augustine is proud to say we would not be where we are as an agency today without the work of so many incredible women who call themselves Visioneers, from our entry-level designers all the way up […]
With so many competing touchpoints in a consumer’s path to purchase, how can marketers capture the attention of the target audience – and keep them coming back? An ever-increasing competitive market demands innovative ways to capture market share. Innovative technology such as Augmented Reality (AR) is fast becoming a game-changing technology that offers new possibilities […]
Read More… from Augmented Reality is a Literal Game Changer for Marketing
Traditional destination marketing is nearing extinction — and that’s a good thing. As the world becomes more conscious of the impact of human activity on the environment, destination marketing strategies are shifting away from general destination promotion towards destination protection. Lindsay Moore, Vice President of Client Partnerships at Augustine Agency, says, “When it comes to […]
Read More… from The Rise of Sustainable Tourism and Why It Matters
There’s no doubt that social media has changed the way we consume content. We often find ourselves in the black hole of scrolling and scrolling, moving from one piece to the next. With many of us spending more time at home these days, we are consuming way more content than ever before, spending more and […]
Read More… from The Current State of Social Media: What’s Trending, Performing and Evolving
