Mission Foods
Racing CampaignOur clients over at Mission needed a way to move their products fast. So, we raced to innovate something truly exceptional.
Augustine Agency leveraged the energy that was already there in the IndyCar world and channeled it, inviting a brand-new audience to connect with the Mission brand.
Although Mission Foods had a well-established, loyal following, they wanted a way to expand their audience and secure new fans. That, combined with our client’s particular love for racing, drove us to a turbocharged partnership sure to wow fans of tortillas and racing alike.
The pit crew at Augustine engineered a sponsorship with the Arrow McLaren SP Racing Team, crafting a dynamic wave of opportunities for passionate shoppers to engage with the thrilling world of the NTT IndyCar Series. The #2FAST2TASTY campaign leveraged the energy that was already there in the IndyCar world and channeled it, inviting a brand-new audience to connect with the Mission brand while getting an exclusive glimpse into the high-octane lifestyle of professional racing.
The approach centered around organic-only content, which played a critical role in communicating the brand’s vibrant personality. Between energizing social content, live Q&As, speedy burrito making contests with the racers, easy recipes and more, Augustine was able to amplify the reach of the Mission brand, extending its fan base well beyond the confines of its existing channels. To tie it all together, the campaign also included a microsite to further the connection with fans and dynamic POS displays talked to shoppers in store. This focus on genuine and authentic content allowed fans to truly connect with both the brand and their favorite racers.
And the results? They came flying in at top speeds.
- 80MM impressions
- +55K mentions
- 246K website views
Although Mission Foods had a well-established, loyal following, they wanted a way to expand their audience and secure new fans. That, combined with our client’s particular love for racing, drove us to a turbocharged partnership sure to wow fans of tortillas and racing alike.
The pit crew at Augustine engineered a sponsorship with the Arrow McLaren SP Racing Team, crafting a dynamic wave of opportunities for passionate shoppers to engage with the thrilling world of the NTT IndyCar Series. The #2FAST2TASTY campaign leveraged the energy that was already there in the IndyCar world and channeled it, inviting a brand-new audience to connect with the Mission brand while getting an exclusive glimpse into the high-octane lifestyle of professional racing.
The approach centered around organic-only content, which played a critical role in communicating the brand’s vibrant personality. Between energizing social content, live Q&As, speedy burrito making contests with the racers, easy recipes and more, Augustine was able to amplify the reach of the Mission brand, extending its fan base well beyond the confines of its existing channels. To tie it all together, the campaign also included a microsite to further the connection with fans and dynamic POS displays talked to shoppers in store. This focus on genuine and authentic content allowed fans to truly connect with both the brand and their favorite racers.
And the results? They came flying in at top speeds.
- 80MM impressions
- +55K mentions
- 246K website views
We left industry benchmarks in the dust and took home the 2021 Bronze Regional and Silver Dallas Addy Award.
