Avocados From Mexico
Guac BowlHow do you shatter records for a seasonal promotion in the first year without a Super Bowl commercial? In-store success.
How do you inspire hungry shoppers to bring avocados home? You invite them to bring their best guac game to the table. And then, you give them a million dollars for it.
Let’s set the scene: it’s the first Super Bowl in an almost-post-pandemic world. In-person attendance for the Super Bowl is projected to be a mere 30% of the stadium’s capacity. At the same time, Avocados From Mexico have decided, for the first time in six years, not to run a commercial during the big game. Fans around the country are gearing up for at-home celebrations — and snacks play the starring role. So, without a standout Super Bowl commercial, how do you inspire hungry shoppers to bring avocados home and level up their snack game plan? You invite them to bring their best guac game to the table. And then, you give them a million dollars for it.
Augustine devised the perfect recipe for a smash-hit shopper campaign. The Game Day Guac Bowl campaign combined dynamic digital with incredible in-store point-of-sale pieces, and these paired with a $1 Million Shopper Sweepstakes meant that excitement was through the roof.
What really sold it for audiences everywhere was the inclusion of beloved celebrity sportscasters Tory Aikman and Erin Andrews. With these two repping our Game Day Guac Bowl campaign, getting people to choose avocados for their Super Bowl superstar snacks was a snap.
The final flourish? A partnership with Bud Light which allowed in-store pieces to be promoted alongside the Official Beer of the NFL. After all, the only thing that could make a bowl of fresh guac taste better is a refreshing, ice-cold beverage — and both shoppers and retailers alike agreed.
The Game Day Guac Bowl campaign had football fans everywhere excited to make avocados the star of their at-home Super Bowl celebrations. Without a Super Bowl commercial, the stakes were high to deliver — and deliver, we did. In fact, this campaign broke three client records, scoring Avocado From Mexico’s largest shopper marketing program for the Big Game period to date. The lesson to be learned? Strategic shifts can lead to big wins.
- 78 million lbs reported in one week
- +19% YOY
- 6 million total trade impressions
Let’s set the scene: it’s the first Super Bowl in an almost-post-pandemic world. In-person attendance for the Super Bowl is projected to be a mere 30% of the stadium’s capacity. At the same time, Avocados From Mexico have decided, for the first time in six years, not to run a commercial during the big game. Fans around the country are gearing up for at-home celebrations — and snacks play the starring role. So, without a standout Super Bowl commercial, how do you inspire hungry shoppers to bring avocados home and level up their snack game plan? You invite them to bring their best guac game to the table. And then, you give them a million dollars for it.
Augustine devised the perfect recipe for a smash-hit shopper campaign. The Game Day Guac Bowl campaign combined dynamic digital with incredible in-store point-of-sale pieces, and these paired with a $1 Million Shopper Sweepstakes meant that excitement was through the roof.
What really sold it for audiences everywhere was the inclusion of beloved celebrity sportscasters Tory Aikman and Erin Andrews. With these two repping our Game Day Guac Bowl campaign, getting people to choose avocados for their Super Bowl superstar snacks was a snap.
The final flourish? A partnership with Bud Light which allowed in-store pieces to be promoted alongside the Official Beer of the NFL. After all, the only thing that could make a bowl of fresh guac taste better is a refreshing, ice-cold beverage — and both shoppers and retailers alike agreed.
The Game Day Guac Bowl campaign had football fans everywhere excited to make avocados the star of their at-home Super Bowl celebrations. Without a Super Bowl commercial, the stakes were high to deliver — and deliver, we did. In fact, this campaign broke three client records, scoring Avocado From Mexico’s largest shopper marketing program for the Big Game period to date. The lesson to be learned? Strategic shifts can lead to big wins.
- 78 million lbs reported in one week
- +19% YOY
- 6 million total trade impressions
Without a Super Bowl commercial, the stakes were high to deliver — and deliver, we did. In fact, this campaign broke three client records, scoring Avocado From Mexico’s largest shopper marketing program for the Big Game period to date.
