Capabilities

Public Relations

Headline-Grabbing PR Strategies

A brand is only as good as its PR — and our PR strategy is better than good. How do we know? Good PR whispers. Our visionary PR shouts. Our agile team of PR experts knows how to identify key relationships that will help us get ahead, and beyond that, they know how to maintain them. We will tell your story in a way that entices journalists — because we know you’re newsworthy. The rest of the world just needs to find out. We excel in paid media efforts. But earned media? That’s what sets us apart. It’s the secret ingredient that takes your brand from a flash in the pan to a household name in any industry.

Public Relations Services Include:
Strategy and Planning, Media Relations, Media Training, Media Kit Development, Crisis Communications, Community Relations, Public Awareness Campaigns, Press Materials Development, Media Familiarization (FAM) Tours, Social Influencer Outreach and Management, Thought Leadership, Grand Openings and Brand or Product Launches, Event Support, Media Marketplace and Event Attendance, Media Monitoring, Research (Trends, Insights, Competitive Media, Analysis, etc.), Reporting and Analysis

PROACTIVE PR PROTECTS BRANDS

IMM 2025

PROACTIVE PR PROTECTS BRANDS

LA Market Outlook Forum

Case Study

Sacramento Republic FC

Brand Development
Case Study
Case Study

Rancharrah

Grand Opening
Case Study

VCA Fall Media Reception

FORGING CRITICAL CONNECTIONS ACROSS THE MEDIA LANDSCAPE

IPW 2024

FORGING CRITICAL CONNECTIONS ACROSS THE MEDIA LANDSCAPE

Fans for Life

$756
ROI
Per $1
Media
+19%
YOY Imports
photo of a laptop showing the CHP Made for More homepage
130%
Campaign
Goal
+55K
Social
Mentions

North Lake Tahoe creative ranks in the top 10% of destinations. These kinds of ratings are often reserved for state tourism bureaus that can spend millions in marketing production.  Recall of the ad messaging was almost verbatim. Visitors who were aware of the marketing stayed longer,  did more and spent more.

SMARInsights Third-party research

We had plans to pivot our strategy ahead of the pandemic, and I’m impressed with the results Augustine Agency delivered in a year rocked by challenges. The Game Day Guac Bowl campaign was a gamechanger.

Stephanie Bazan Vice President, Trade & Market Development

Augustine Agency was key in our ability to reverse the national trend in law enforcement recruiting.

George A. Cassell CHP Professional Training Section (094)

It’s been rewarding to share this experience with the fans, especially as it’s achieved such significant results. The 2 Fast 2 Tasty campaign has been so successful for us that we’ve expanded our sponsorship program to the AFT, NHRA and MotoAmerica for 2021.

Sathish Mohanraju Vice President of Marketing and Trade Marketing