Sacramento Republic FC
Brand DevelopmentAugustine Agency meets the challenge of a large-scale, public facing naming exercise.
Augustine Agency was tasked with creating a visual identity that respects the past while paying off the vision for the future.
Three months before its first game, Sacramento’s new pro soccer team was without a name or brand. We had an opportunity to create a name and brand the entire Sacramento region could rally around, and prove to Major League Soccer (MLS) that “Sactown” is really “Soccertown.”
Augustine Agency drove community interaction and ownership with a “Name the Team” social media contest, as well as created brand elements that represented the city’s past, present and future. Traditional PR and social media tactics were utilized to generate city-wide interest in the new team. Visioneers even planned and executed a major brand unveiling event, Sac Soccer Day, the inaugural match for the new soccer club. Through it all, Visioneers coordinated all press coverage, live interviews and a satellite media tour.
Sacramento fans completely embraced the new brand in a remarkable way.
- 250 million media impressions
- 14,000 tickets sold day one
- 85,000 new fans on Facebook alone
- 1,000+ official naming entries
- 30+ interviews, earned coverage and broadcast segments
Three months before its first game, Sacramento’s new pro soccer team was without a name or brand. We had an opportunity to create a name and brand the entire Sacramento region could rally around, and prove to Major League Soccer (MLS) that “Sactown” is really “Soccertown.”
Augustine Agency drove community interaction and ownership with a “Name the Team” social media contest, as well as created brand elements that represented the city’s past, present and future. Traditional PR and social media tactics were utilized to generate city-wide interest in the new team. Visioneers even planned and executed a major brand unveiling event, Sac Soccer Day, the inaugural match for the new soccer club. Through it all, Visioneers coordinated all press coverage, live interviews and a satellite media tour.
Sacramento fans completely embraced the new brand in a remarkable way.
- 250 million media impressions
- 14,000 tickets sold day one
- 85,000 new fans on Facebook alone
- 1,000+ official naming entries
- 30+ interviews, earned coverage and broadcast segments
Together, we rallied an entire community.
