Rancharrah
Grand OpeningTurning a world-famous casino mogul’s estate into a thriving community families can call home, forever? That kind of magic is something only Visioneers can do with ease.
The Rancharrah team placed their trust in our Visioneers, and we were available for around the clock support.
Casino magnate and local Reno legend Bill Harrah first established Rancharrah as a peaceful escape for raising his family, away from the hustle and bustle of the Reno lifestyle while still being close to all the action. His son, John Harrah, carried on his legacy, and decided to turn his beloved family estate into a place where families from all over could live and thrive. The creation of this new community was a massive undertaking, featuring 141 acres, custom homesites, luxury single-family and cluster homes, a club, spa, restaurant, equestrian center and more. Rancharrah needed the right agency to establish the new estate’s branding.
Guess who?
Augustine’s role in the project encompassed more than just marketing and advertising. The Rancharrah team placed their trust in our Visioneers, and we were available for around the clock support. Augustine named the villages, the streets, the club, the restaurant and the spa, and that was only the beginning. We designed engaging and immersive graphics for the sales pavilion as well as interactive digital experiences designed to encapsulate the magic that comes with living in this community. Sign programs and a dynamic website added to the enticement for both future community members and builder partners, and our Visioneers even delivered on event ideation and member relations.
To say the hard work paid off would be an understatement. At the initial Grand Opening event, all custom homesites sold above market price. That’s what we call a vision realized to its fullest potential.
- 2,500+ attended the grand opening
- All 44 custom homesites sold over market price
- 350+ club members secured
Casino magnate and local Reno legend Bill Harrah first established Rancharrah as a peaceful escape for raising his family, away from the hustle and bustle of the Reno lifestyle while still being close to all the action. His son, John Harrah, carried on his legacy, and decided to turn his beloved family estate into a place where families from all over could live and thrive. The creation of this new community was a massive undertaking, featuring 141 acres, custom homesites, luxury single-family and cluster homes, a club, spa, restaurant, equestrian center and more. Rancharrah needed the right agency to establish the new estate’s branding.
Guess who?
Augustine’s role in the project encompassed more than just marketing and advertising. The Rancharrah team placed their trust in our Visioneers, and we were available for around the clock support. Augustine named the villages, the streets, the club, the restaurant and the spa, and that was only the beginning. We designed engaging and immersive graphics for the sales pavilion as well as interactive digital experiences designed to encapsulate the magic that comes with living in this community. Sign programs and a dynamic website added to the enticement for both future community members and builder partners, and our Visioneers even delivered on event ideation and member relations.
To say the hard work paid off would be an understatement. At the initial Grand Opening event, all custom homesites sold above market price. That’s what we call a vision realized to its fullest potential.
- 2,500+ attended the grand opening
- All 44 custom homesites sold over market price
- 350+ club members secured
At the initial Grand Opening event, all custom homesites sold above market price.
