Keyboard shortcuts are a lifesaver for efficiency as a graphic designer. And while each of the Visioneers at Augustine have their favorites, there are certainly some shortcuts everyone should know that will become muscle memory rather quickly (sometimes to the point where you can’t actually recall the command, but if given a keyboard, could perform […]
A strong brand identity is vital; it’s literally how you present yourself to the world. And just as your consumers are sure to grow, change and evolve over time, so, too, should an effective brand. There are myriad challenges to refreshing a brand in the marketplace, especially in the fast-paced social media arena where brands […]
With so many competing touchpoints in a consumer’s path to purchase, how can marketers capture the attention of the target audience – and keep them coming back? An ever-increasing competitive market demands innovative ways to capture market share. Innovative technology such as Augmented Reality (AR) is fast becoming a game-changing technology that offers new possibilities […]
Read More… from Augmented Reality is a Literal Game Changer for Marketing
Of all the three billion people who use social media worldwide, no generation is more fluent in the Internet than Gen Z. This is unsurprising — generally thought of as the generation born between the late 1990s and early 2000s, Gen Z is the only living generation to grow up as “digital natives.” They do […]
Read More… from Connecting with the Digitally Skeptical: Marketing to Gen Z
From barns painted with “See Rock City” messaging and “I Love New York” iconography to today’s evolved marketing, great destination campaigns always captivate and charm their best audience. When Discover Siskiyou asked the agency to create a campaign that positions the Siskiyou, California destination as the ultimate off-the-grid destination, Augustine saw the opportunity to connect […]
Traditional destination marketing is nearing extinction — and that’s a good thing. As the world becomes more conscious of the impact of human activity on the environment, destination marketing strategies are shifting away from general destination promotion towards destination protection. Lindsay Moore, Vice President of Client Partnerships at Augustine Agency, says, “When it comes to […]
Read More… from The Rise of Sustainable Tourism and Why It Matters
A vision for building a powerful brand and refreshing one. To many, an orange is an orange and would taste just as sweet by any other name. These are likely the same folks that gave its varieties names without much appetite appeal: navel oranges, pigmented oranges and blood oranges. Yuck! On the other hand, the […]
Read More… from A Great Brand Name is Like Apples, Not Oranges
Working from home (WFM) can be a dream come true for a lot of people. Still, it also has its unique set of challenges. One of the biggest ones is staying creative and productive without getting distracted or procrastinating. Our Auggies have been focused on sharing their WFH tips and tricks to keep fellow team […]
Read More… from WFH Like a Boss: 10 Tips for Staying Productive
A winning social media campaign isn’t easily defined. Of course, high rates of engagement are basic measurements of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their innovation and creativity. What does all that mean? Rafael Richards, Digital and Social Director at Augustine […]
Ever since Ross from TV’s “Friends” yelled “PIVOT!,” the word has crept into business vernacular and risen to the level of what we once overused such as “move the needle” or “think outside the box.” It’s been a long road for the word from its origins to becoming everyday jargon. In its original form, “pivot” […]
Creative is the main currency of any quality advertising agency and it can take many forms and shapes. But ultimately, it’s all about the ideas – which are told through words and visuals that give a brand its identity. Its essence. Its story. Our agency is one of the fastest-growing fully integrated marketing agencies and […]
There’s no doubt that social media has changed the way we consume content. We often find ourselves in the black hole of scrolling and scrolling, moving from one piece to the next. With many of us spending more time at home these days, we are consuming way more content than ever before, spending more and […]
Read More… from The Current State of Social Media: What’s Trending, Performing and Evolving
