AvoWich Limited-Time Offer Partnership

The Opportunity

Consumer demand for fresh ingredients continued to rise, with 77% of consumers preferring fresh avocado. Emerging gluten-free and breadless trends created an opportunity for a major sandwich brand to introduce a fresh, craveable menu innovation.

Our Role: Strategy, Concepting, LTO Execution, Graphic Design, Video Editing, In-Store POS, Photoshoot Coordination

Reimagining a traditional product that can be enhanced with you at the center of the experience.

The Vision

Partner with Which Wich to launch the AvoWich, a limited-time offer supported by an integrated 360-degree campaign spanning digital, social media, signage, public relations and foodservice marketing touchpoints.

The Results

  • 280+ million impressions
  • 466 earned media placements
  • Ongoing partnership opportunities with Which Wich
  • Expanded avocado-selling opportunities
  • Strengthened year-round demand and menu innovation for Avocados From Mexico

Let’s Get Something Cooking

Start the conversation, our Flavor Theory team is ready to help.

Shrimp poke bowl with mango and edamame Chef plating a dish in the kitchen Avocados growing on a tree branch Digital menu board with burgers and fried chicken