AvoEatery Restaurant Grand Opening

The Opportunity

Avocados From Mexico needed to introduce AvoEatery to the world, generate excitement around the downtown Dallas opening, and showcase the versatility of fresh avocados across foodservice and consumer audiences.

Our Role: Restaurant Opening, Website Launch, Menu Design & Concepting, Social Amplification, Loyalty Testing, Public Relations

Give consumers a reason to gather and drive traffic with the ultimate launch party.

The Vision

Augustine created an “Anything But Predictable” launch experience, welcoming more than 300 guests to a high-energy grand opening event. The campaign included an Avo Art contest and promotional activities designed to drive awareness, engagement and traffic to the restaurant and website.

The Results

  • 138 media placements
  • 761 million impressions
  • 100% positive-to-neutral sentiment
  • Coverage from D Magazine, Dallas Observer and The Dallas Morning News

Let’s Get Something Cooking

Start the conversation, our Flavor Theory team is ready to help.

Shrimp poke bowl with mango and edamame Chef plating a dish in the kitchen Avocados growing on a tree branch Digital menu board with burgers and fried chicken