WNFC Taps Augustine Agency to Lead PR for Championship Weekend

Two woman-founded, Texas-based powerhouses unite to make history and fill Ford Center at The Star for the 2025 IX Cup 

 

DALLAS, April 3, 2025 — When two visionary, women-founded companies born in Texas team up, the playbook changes. The Women’s National Football Conference (WNFC) is proud to announce that it has selected Augustine Agency as its official agency of record for PR surrounding the 6th annual WNFC IX Cup Championship Weekend, June 21–22, 2025, at Ford Center at The Star in Frisco. 

This partnership is focused on an awesome goal: breaking the Guinness World Record for attendance at a professional women’s tackle football championship game. 

“This isn’t just about selling tickets, it’s about shifting sports & entertainment culture,” said Odessa “OJ” Jenkins, WNFC Founder and Chairwoman. “We chose Augustine because they don’t just tell stories, they tell the right story, in the right way, to the right people. And like us, they dream big.” 

A nationally recognized, full-service agency, Augustine has spent more than 25 years helping brands create marketing moments that change behavior and drive growth. With deep roots in insight-driven, cross-category strategy, Augustine brings its Visioneer mindset to the IX Cup, turning bold goals into reality. 

“Being a women-owned agency right here in Dallas, we’re thrilled to partner with the WNFC for this pivotal moment in women’s tackle football,” said Kalie Whitsett, chief operating officer (COO) of Augustine Agency. “This is more than a partnership for our team; it’s a passion. We’re ready to roll up our sleeves and tell the WNFC story the Texas way – big and bold.” 

With a live national broadcast on ESPN2 and global streaming on Victory+, the IX Cup is set to be a women’s professional sports milestone. From record-breaking attendance to bold brand activations, this is the moment where football embraces the future. 

The WNFC and Augustine are calling on brands, creators, and football lovers to stand with them in support of equity, excellence, and the evolution of women’s sports. From community to commerce, this is a moment to rally around the power of women, partnership, and progress,  Texas-style. 

Visit  seakgeak.com to buy tickets now, or visit wnfcfootball.com for more information. 

About the WNFC 

The Women’s National Football Conference (WNFC) is the premier professional women’s tackle football league in the world. With 18 teams, 1,000 athletes, and national broadcast partners, the WNFC is setting a new standard for what’s possible in women’s sports. The league’s 2025 season runs April through June, culminating in the IX Cup Championship Weekend in Frisco, TX. 

About Augustine Agency

Augustine Agency is a privately held fully integrated marketing agency founded in 1996. The agency’s more than 50 full-time employees represent brands in industries across a variety of verticals, including destination marketing and hospitality, CPG/food and beverage, law enforcement and public sector, and sports and entertainment. As experts in consumer behavior marketing, Augustine is known to deliver marketing strategies paired with proven results and strong return on investment for its client partners. The agency has won numerous awards for its work, including ADDY, MARCOM, Visit California Poppy, MAME, BANN-ER and PRSA awards. For more information, visit AugustineAgency.com.  

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Augustine Agency 
Pr@augustineagency.com