A vision for building a powerful brand and refreshing one. To many, an orange is an orange and would taste just as sweet by any other name. These are likely the same folks that gave its varieties names without much appetite appeal: navel oranges, pigmented oranges and blood oranges. Yuck! On the other hand, the […]
Read More… from A Great Brand Name is Like Apples, Not Oranges
A winning social media campaign isn’t easily defined. Of course, high rates of engagement are basic measurements of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their innovation and creativity. What does all that mean? Rafael Richards, Digital and Social Director at Augustine […]
Ever since Ross from TV’s “Friends” yelled “PIVOT!,” the word has crept into business vernacular and risen to the level of what we once overused such as “move the needle” or “think outside the box.” It’s been a long road for the word from its origins to becoming everyday jargon. In its original form, “pivot” […]
