Of all the three billion people who use social media worldwide, no generation is more fluent in the Internet than Gen Z. This is unsurprising — generally thought of as the generation born between the late 1990s and early 2000s, Gen Z is the only living generation to grow up as “digital natives.” They do […]
Read More… from Connecting with the Digitally Skeptical: Marketing to Gen Z
From barns painted with “See Rock City” messaging and “I Love New York” iconography to today’s evolved marketing, great destination campaigns always captivate and charm their best audience. When Discover Siskiyou asked the agency to create a campaign that positions the Siskiyou, California destination as the ultimate off-the-grid destination, Augustine saw the opportunity to connect […]
A recent study, by researchers from the University of Essex identified the most bland and boring jobs available. At the top of the list were accounting, banking, insurance and cleaning. (And yikes, we might guess that being on the actual team that researches the “science of boredom” would have also made this list if it […]
Read More… from Making Your Mark: Proven Ways to Build a Solid Marketing Career
A vision for building a powerful brand and refreshing one. To many, an orange is an orange and would taste just as sweet by any other name. These are likely the same folks that gave its varieties names without much appetite appeal: navel oranges, pigmented oranges and blood oranges. Yuck! On the other hand, the […]
Read More… from A Great Brand Name is Like Apples, Not Oranges
A winning social media campaign isn’t easily defined. Of course, high rates of engagement are basic measurements of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their innovation and creativity. What does all that mean? Rafael Richards, Digital and Social Director at Augustine […]
Ever since Ross from TV’s “Friends” yelled “PIVOT!,” the word has crept into business vernacular and risen to the level of what we once overused such as “move the needle” or “think outside the box.” It’s been a long road for the word from its origins to becoming everyday jargon. In its original form, “pivot” […]
