Shake Shack Tableside Avocado Promo
The OpportunityThe partnership between Avocados From Mexico and Shake Shack created an opportunity to reinforce Shake Shack’s commitment to fresh, high-quality ingredients while deepening operational knowledge across participating restaurant teams. By bringing avocados front and center, the promotion highlighted the care and expertise required to work with fresh produce and strengthened employee understanding of ingredient integrity.
Explore ways to show the value of an add-on on your menu that leaves an impression.
The Vision
Guests nationwide received a free avocado add-on with qualifying purchases through in-Shack, app and online ordering. Select locations featured a Tableside Avocado experience where trained Avocado Experts helped guests select perfectly ripe avocados and prepared them tableside. The promotion was supported by a sweepstakes offering a trip to New York City and an exclusive Innovation Kitchen experience.
The Results
- 3.5 million Lifecycle emails distributed
- Avocado University (avocado certification program) training for managers at six locations
- Mobile app and content card promotion across Shake Shack digital channels
- Social media and Innovation Kitchen broadcast channel support
- Millions of consumers reached through owned media channels
