Job Overview

The Senior Public Relations (PR) Specialist helps with developing and driving PR plans and strategies, managing media relations, enhancing clients’ and agency’s voice through various channels, writing PR copy, planning events, and analyzing public opinion to maintain positive public awareness of the agency and its clients’ brands.  This individual is looked to for media relations expertise, project management, writing and editing, and development and execution of our media relations strategies.

Essential Duties and Responsibilities

• Formulates PR plans and strategies.
• Manages day-to-day PR projects and activities, driving high-impact results staying consistent with current trends and media opportunities.
• Leverages existing media relationships and maintains media lists, securing high-level placements in target media outlets through creative and timely pitching.
• Creates and executes content for PR materials: press releases, media alerts, media pitches, talking points,
• Monitors and manages editorial calendars, inquiries from various media services and event listings.
• Coordinates and manages media inquiries, press trips/events, desksides and social influencer campaigns.
• Manages media coverage, press rooms and monthly reports.
• Monitors, analyzes, and communicates PR results on a regular basis.
• Supports crisis communications strategy and management.
• Confidently presents strategic plans, monthly reporting, etc. to client teams.
• Assists in development of creative initiatives supporting agency new business opportunities.
• Partners with Client Partnerships to manage client PR budgets, including monthly retainers, FAM budgets, press trips, etc. to ensure strong financial health across all accounts and proper revenue generation for the agency.
• Serves as Advocate for direct report(s), providing proactive, ongoing communication, skill set development and career growth (as applicable).
• Other duties may be assigned.

Qualifications / Skills

• Bachelor’s degree in communications, public relations, journalism or related field
• 5-7 years related experience; agency experience preferred
• In-depth knowledge and understanding of traditional and digital PR, as well as social media platforms
• Strong media relations skills and proven track record of media placements required
• Knowledge of Cision and/or related public relations and earned media software
• Excellent writing, editing, and proofreading skills, with knowledge of AP Style
• Proactive and with keen attention to detail
• Passion for executing with excellence and ability to work in a fast-paced environment, while consistently meeting deadlines
• Team-oriented personality
• Strong project management, budget management, time management and organization skills
• Aptitude in presenting and public speaking, with strong interpersonal and persuasive verbal communications skills
• Ability to exercise discretion and independent judgment with respect to matters of significance to clients.
• Ability to work in variety of settings – in office, remote and on location for client meetings, media events, trade shows, etc.
• Business acumen

Location / Hours / Travel

This is a full-time position. We are a hybrid team working remotely, but with expectations to meet in person at least once a week or as often as necessary for client/project goals and face time.

Perks and Benefits

• Competitive salary
• Medical, dental, vision, life, and disability insurance
• 401K
• Paid holidays
• Paid vacation, plus additional paid week for winter break
• Summer Fridays
• Employee Assistance Programs (EAPs)
• Referral incentive programs (client and employee)

About Us

We are proactive, insight-driven, cross-category Visioneers with a passion for affecting consumer behavior.

For more than 25 years, Augustine has been creating visionary ideas that fuel growth and deliver ROI for our clients. The Visioneers at Augustine Agency work with our clients to take their goals and needs and craft them into a unique Vision. Next, we deliver strategy-driven creative that disrupts, changes behavior and drives unparalleled results.

At Augustine Agency, we also provide an environment that trains talent to become Visioneers and inspire them to do the brightest work of their career.

Our case study results, happy clients and long-term relationships speak for themselves. Let us tackle your biggest challenges and accomplish your Vision.

#VisionsRealized

About You

We would love to learn a little bit more about you!  At Augustine we believe that our people are our most valuable asset, and we are committed to providing a dynamic environment where everyone can be their best.  And we believe in data and analytics.  For those reasons we have partnered with The Predictive Index (PI).  Would you also please take a few minutes to complete the survey on the link below?  This survey helps us to become more aware of what drives and motivates us and those we work with.

This is not a test; it is a survey and literally takes only five minutes and doesn’t require preparation. There are no right or wrong answers. Just be relaxed about it and don’t overthink your choices. You will receive a copy of your results after completing the assessment.

Click here to complete PI survey

We are an Equal Opportunity Employer