National Mango Board
Taste the JoyThe recipe for the National Mango Board brand and website was in need of a shake-up. Augustine Agency found the joyful missing ingredient.
Augustine Agency took a delightfully fresh approach to the entirety of the mango experience, from online to in-store.
The National Mango Board, representing mango importers to the US, sought to convey its unique brand narrative, enhance recognition and spark interest in the delightful, nutritious mango experience. Tired of the same old in-store bins with uninspired imagery, they needed a fresh approach. Enter Augustine, their new AOR.
Consumers needed a quick, actionable narrative. Augustine’s testing research led to a winning tagline: “Taste the Joy of Mangos.” Highlighting the joyful, guilt-free indulgence of mangos, Augustine crafted a strategy including organic and paid social campaigns, a shopper-friendly website and innovative POS.
On a tight deadline, the new brand and website launched on National Mango Day in July 2024. The bold campaign was followed by a Joy Ride sampling tour in August and September 2024, bringing joy to cities with low mango trials, and a very special promotion in collaboration with Disney for the release of Inside Out 2. The National Mango Board experience is now bursting with joy, as mangos inspire kitchen adventures and brighten everyday meals.
The National Mango Board, representing mango importers to the US, sought to convey its unique brand narrative, enhance recognition and spark interest in the delightful, nutritious mango experience. Tired of the same old in-store bins with uninspired imagery, they needed a fresh approach. Enter Augustine, their new AOR.
Consumers needed a quick, actionable narrative. Augustine’s testing research led to a winning tagline: “Taste the Joy of Mangos.” Highlighting the joyful, guilt-free indulgence of mangos, Augustine crafted a strategy including organic and paid social campaigns, a shopper-friendly website and innovative POS.
On a tight deadline, the new brand and website launched on National Mango Day in July 2024. The bold campaign was followed by a Joy Ride sampling tour in August and September 2024, bringing joy to cities with low mango trials, and a very special promotion in collaboration with Disney for the release of Inside Out 2. The National Mango Board experience is now bursting with joy, as mangos inspire kitchen adventures and brighten everyday meals.
On a tight deadline, the new National Mango Board brand and website mixed into a flavorful symphony just in time for National Mango Day, setting the industry abuzz with a colorful message of guilt-free indulgence.
