Mission Foods
Cinco De MayoWhen a global pandemic threatened to turn Cinco de Mayo into just another Taco Tuesday, Augustine Agency delivered a campaign that kept the party going.
Our Visioneers used engaging visuals and exciting messaging to let customers know — there ain’t no Cinco like a Mission Cinco (‘cause a Mission Cinco don’t stop)!
Cinco de Mayo celebrations are a key promotional window for Mexican food. However, in spring of 2020, the pandemic was in full force — meaning customers were stuck quarantining at home, with no plans to fiesta anywhere except over FaceTime. Our partners at Mission Foods needed a way to convince shoppers that even if they couldn’t Cinco in-person, they could at least Cinco with some tasty food.
Augustine discovered that most Cinco celebrations are made on the fly. So, we created a campaign that positioned Mission Foods as the expert source for an easy, tasty and fun Cinco celebration in the comfort of your own home.
The “It’s Time to Cinco” campaign ran in-store, digitally and on the website, using engaging visuals and exciting messaging to let customers know — there ain’t no Cinco like a Mission Cinco (‘cause a Mission Cinco don’t stop)!
In addition to these pieces, our web development wizards whipped up an interactive experience that lived on the campaign’s landing page. Visitors were invited to “pick a thing and take a swing” at a virtual piñata. Using items like rubber chickens, guitars, baseball bats and more, visitors could digitally break open a piñata (which, let’s face it, was probably a nice stress reliever considering the pandemic at the time) for the chance to win gift cards and other prizes. Digital and in-store pieces included calls-to-action to drive visitors to the game, ensuring no one missed out on the fun.
Safe to say, the virtual experience was a hit. In spite of a pandemic clouding the holiday, our audience collectively said, “It’s Time to Cinco.”
- 24 million impressions
- 475,517 sessions
- 1,600 winners
Cinco de Mayo celebrations are a key promotional window for Mexican food. However, in spring of 2020, the pandemic was in full force — meaning customers were stuck quarantining at home, with no plans to fiesta anywhere except over FaceTime. Our partners at Mission Foods needed a way to convince shoppers that even if they couldn’t Cinco in-person, they could at least Cinco with some tasty food.
Augustine discovered that most Cinco celebrations are made on the fly. So, we created a campaign that positioned Mission Foods as the expert source for an easy, tasty and fun Cinco celebration in the comfort of your own home.
The “It’s Time to Cinco” campaign ran in-store, digitally and on the website, using engaging visuals and exciting messaging to let customers know — there ain’t no Cinco like a Mission Cinco (‘cause a Mission Cinco don’t stop)!
In addition to these pieces, our web development wizards whipped up an interactive experience that lived on the campaign’s landing page. Visitors were invited to “pick a thing and take a swing” at a virtual piñata. Using items like rubber chickens, guitars, baseball bats and more, visitors could digitally break open a piñata (which, let’s face it, was probably a nice stress reliever considering the pandemic at the time) for the chance to win gift cards and other prizes. Digital and in-store pieces included calls-to-action to drive visitors to the game, ensuring no one missed out on the fun.
Safe to say, the virtual experience was a hit. In spite of a pandemic clouding the holiday, our audience collectively said, “It’s Time to Cinco.”
- 24 million impressions
- 475,517 sessions
- 1,600 winners
In spite of a pandemic clouding the holiday, our audience collectively said, “It’s Time to Cinco.”
