DISCOVER SISKIYOUEpic in Every Direction
How do you create an EPIC campaign to attract California road-trippers to the destination, build brand awareness and share the variety of experiences that can be had in each of their four regions, no matter the season?
The EPIC in Every Direction campaign was created to amplify the emotional connection with target audiences by showing immersive experiences through unique photography angles and unexpected perspectives. After all, with four unique areas, Siskiyou is Epic in Every Direction. The campaign connected to audiences through social, digital ads, out of home and short and long-form print.
With a CTR above the industry average and engagement rates surpassing benchmarks across all channels, the Siskiyou campaign was truly an EPIC success.
Working with Augustine is what set our destination apart. Our first-ever billboards paired with the digital retargeting ads finished strong with our CTR well above the industry average, which was so awesome to see.