California Highway Patrol
MOTORCYCLE SAFETY & DESIGNATED DRIVER PROGRAMSConsider the California Highway Patrol’s vision of safer roads all across California successfully Visioneered.
Augustine pioneered a cooperative advertising approach previously unexplored within CHP programs.
After collaborating with our partners in the California Highway Patrol’s Designated Driver Program and Motorcycle Safety Program for several years, it became clear that our clients’ two separate programs were uniquely aligned over a single major issue plaguing California roadways: a drastic increase in motorcycle fatalities involving impaired driving. It was up to Augustine to Visioneer a way to comprehensively address the issue for both partners and ultimately make California roads safer for everyone.
Augustine pioneered a cooperative advertising approach previously unexplored within CHP programs. The approach maximized the impact and reach of CHP paid media budgets by amplifying a co-branded concept via traditional and digital media channels including Streaming Radio, OOH Billboards & Transit Shelters, Snapchat and TikTok. Our efforts ran in conjunction with California Motorcycle Safety Month in May of 2023, capitalizing on a timely opportunity to emphasize the importance of the message.
Our Visioneers worked their magic, and poof — “The Last Ride” campaign was born, a powerful 360° campaign incorporating captivating and emotionally resonant visuals designed to evoke feelings of freedom and a strong sense of belonging within the biker community, connecting deeply with motorcyclists and their families.
Performance numbers came in — at 100 MPH! The Last Ride Motorcycle Safety Month campaign over-delivered and exceeded benchmarks across digital platforms, reaching over 2.2M Californians during May of 2023, while OOH digital billboards and transit shelters throughout the state delivered an additional 15M impressions.
Not only did The Last Ride rev up the engines of success for our digital campaigns, but it also turbocharged the recruitment drive for future CHP stars.
After collaborating with our partners in the California Highway Patrol’s Designated Driver Program and Motorcycle Safety Program for several years, it became clear that our clients’ two separate programs were uniquely aligned over a single major issue plaguing California roadways: a drastic increase in motorcycle fatalities involving impaired driving. It was up to Augustine to Visioneer a way to comprehensively address the issue for both partners and ultimately make California roads safer for everyone.
Augustine pioneered a cooperative advertising approach previously unexplored within CHP programs. The approach maximized the impact and reach of CHP paid media budgets by amplifying a co-branded concept via traditional and digital media channels including Streaming Radio, OOH Billboards & Transit Shelters, Snapchat and TikTok. Our efforts ran in conjunction with California Motorcycle Safety Month in May of 2023, capitalizing on a timely opportunity to emphasize the importance of the message.
Our Visioneers worked their magic, and poof — “The Last Ride” campaign was born, a powerful 360° campaign incorporating captivating and emotionally resonant visuals designed to evoke feelings of freedom and a strong sense of belonging within the biker community, connecting deeply with motorcyclists and their families.
Performance numbers came in — at 100 MPH! The Last Ride Motorcycle Safety Month campaign over-delivered and exceeded benchmarks across digital platforms, reaching over 2.2M Californians during May of 2023, while OOH digital billboards and transit shelters throughout the state delivered an additional 15M impressions.
Not only did The Last Ride rev up the engines of success for our digital campaigns, but it also turbocharged the recruitment drive for future CHP stars.
Augustine exceeded benchmarks with over 2.2M Californians reached and an additional 15M impressions captured.
