We Went to Groceryshop 2025. Here’s What You Missed (and Need to Know).
Couldn’t make it to Groceryshop 2025 this year? No problem. We were your eyes, ears and note-takers on the floor in Las Vegas. They say what happens in Vegas stays in Vegas, but we can’t help spilling the beans. From early-morning keynotes to late-night networking, our caffeine-fueled crew ran on equal parts espresso and excitement, soaking in every conversation, innovation and emerging trend shaping the future of grocery and CPG retail.
If we could bottle the energy of Groceryshop 2025, it would read: Caffeinated insight, bold innovation and a splash of global flavor.
From Las Vegas to London to Latin America, everyone in grocery and CPG is asking: what’s next for retail in a world that never hits pause? Here’s the inside scoop from the Augustine Agency team, straight from the conference floor.
Wait? What Is Groceryshop?
Since 2018, Groceryshop has united the retail and CPG ecosystem like no other event. Created by the team behind Shoptalk and powered by Hyve Group, it’s the world’s leading stage for grocery, retail and brand leaders shaping how the world shops, eats and connects.
Every year, thousands of executives from across North America, Europe, Asia and beyond gather to discover innovations, share insights and form the partnerships that drive retail forward.
Simply put: it’s where the future of grocery and CPG retail comes together globally.
Our Experience: In the Thick of the Transformation
Walking into Groceryshop this year felt like stepping into a live laboratory of the grocery industry’s next chapter. Here are some key themes:
Industry Convergence
Leaders from grocery, CPG, tech and media came together to redefine growth—breaking silos and building ecosystems. Whether it was North American grocers exploring AI-driven inventory or APAC brands pushing sustainability, the message was universal: integration drives innovation.
Data Ownership & Agility
Global brands and retailers are racing to own their data and adapt faster. The five-year plan has become the five-month sprint, powered by first-party data ecosystems. Markets in the U.S. and Europe are leading with personalization, while Latin America and Asia are scaling agile test-and-learn cycles that localize quickly.
The “Store of the Future”
One of the most talked-about exhibits was the Store of the Future, a fully immersive showcase of how tech, design and human experience are reshaping brick-and-mortar retail. From shrink-reduction systems in the U.S. to interactive discovery aisles tested in Europe, the goal is the same: make stores smarter and healthier spaces.
At Augustine, we help clients like Mission Tortillas, The National Mango Board and Avocados From Mexico stand out by aligning with retailers’ “better-for-you” initiatives, helping consumers everywhere make smarter, more intentional choices.
“The global grocery sector is converging around three universal growth pillars:
Health, Value and Personalization.”
Global Trends That Defined Groceryshop 2025
- The Changing Consumer
Health, function and transparency now lead growth across continents. The GLP-1 conversation that started in the U.S. has sparked a broader rethink of portion size, ingredient clarity and balanced living worldwide.
Consumers are craving affordable health, from clean labels in Europe to fortified foods in Asia and budget-friendly wellness in the Americas. Retailers are responding with store redesigns and discovery zones centered on “better-for-you” categories.
At Augustine, we’ve been guiding CPG brands globally to ride this health-driven wave, through smart reformulation, labeling and positioning strategies. Want to learn how? Reach out—we’ll show you the roadmap.
- Agentic AI & Shopper Engagement
AI has officially evolved—from automation to agency. This year, the spotlight was on Agentic AI—autonomous systems that act, optimize and personalize at scale.
Whether it’s predictive personalization in the U.S., AI-driven product recommendations in Europe, or creator-led discovery in Asia, brands everywhere are blending human creativity with machine precision.
The key takeaway? Make AI relatable. Make it human. Make it local.
3. In-Store Efficiency & Experience
Despite the surge in e-commerce, the store remains the global conversion engine. The difference now is technology that enhances human connection.
From shelf automation to associate tools like Muse, retailers are improving speed, accuracy and service. Gen Z, no matter the geography, expects digital fluency in-store.. In emerging markets, that digital bridge is being built fast—and smart.
- Digital Demand Creation
Today’s brand growth runs on a global dual-speed model, noted at the event: 80% planned and 20% trend-led agility.
Markets move at different paces, but the best brands blend structured strategy with real-time adaptability. Platforms like Squirl Mark are helping brands build end-to-end digital journeys—from awareness to conversion—across regions and cultures.
- Retail Media: The Global “Age of Reckoning”
Retail media networks are maturing fast, but regional nuances matter. North American networks are integrating in-store and online data, while European players focus on privacy-first ecosystems, and APAC brands drive mobile-first engagement. Wherever you operate, data ownership, full-funnel integration and measurable ROI are the new global standards.
The Augustine Takeaway
After four days of energy, insight, and global connection, one truth stood tall: The grocery industry is no longer local—it’s connected, conscious and consumer-led.
The future belongs to brands that pair innovation with empathy, tech with trust and insights with speed. At Augustine Agency, we help CPG brands across markets turn global trends into local impact—bridging data, design and culture to find clarity and drive measurable growth.
Follow @AugustineAgency for insights from Groceryshop 2025 and the ever-evolving world of global CPG innovation.
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