OCEAN SPRAYCONSUMER PACKAGED GOODS
Ocean Spray needed to make an in-store splash with the Houston Hispanic market.
When you’ve got a good product — share it! Augustine built a trial/sampling program that got incremental displays at key retailer, Walmart.
Augustine delivered 100 in-store demos of CranMango and CranPineapple flavors over a four-week period at 25 Houston stores (4 demos per store). Plus, an in-store branded cart provided unprecedented exposure at Walmart.