By pairing unique programs with a new brand personality, Augustine helped the City of Napa gain visitors, revenue and a strong social following.

City of Napa needed a new brand and a new approach. From Augustine programs such as Art on First, where local artists built installations to fill empty storefronts, to advertising campaigns that reinforced the unique attributes of the destination, visitors were quickly drawn to Downtown Napa for a getaway they never knew existed.

With increased TOT revenue 77% year-over-year over seven years, it’s safe to say the secret is out. Additional marketing and advertising strategies continue to drive increased visitation even when up against natural disasters such as a pandemic, major earthquake and wildfires.