CACIQUE
BRAND DEVELOPMENTFifty years has given the Cacique® brand a rich heritage and a loyal Mexican following. To share the brand’s authentic and flavorful foods with the general market, our client needed an impactful awareness campaign. Augustine created a new brand marketing campaign and put a :30 spot to the test – literally — with Ace Metrix testing that delivered unprecedented numbers for a CPG campaign.
The campaign went straight for the heart, connecting deeply to the audience and delivering test results that exceeded our wildest expectations. We’re excited to share the Authentic Flavor. Real Moments. campaign, fully launching June 2023, with audiences around the country.
Source: Ace Metrix Testing 2023.
“I like the ad. The family and friend scenes caught my attention and made me think back to being younger and having those moments with my family and friends.”
Female, 21-35
“A really good ad that showed the product being used in an appetizing way. It made me more curious about the product.”
Female, 21-35