MISSION FOODSCONSUMER PACKAGED GOODS
An Indycar Series partnership found a new consumer segment and helped Mission products sell fast.
Augustine created a wave of opportunities for shoppers to get closer to the NTT Indycar Series and virtually join the Arrow McLaren SP racing team. Organic-only content presented the brand personality to a whole new audience and amplified the fan base beyond Mission Foods’ social channels.
Winner of 2021 Bronze Regional and Silver Dallas Addy Award.
It’s been rewarding to share this experience with the fans, especially as it’s achieved such significant results. The 2 Fast 2 Tasty campaign has been so successful for us that we’ve expanded our sponsorship program to the AFT, NHRA and MotoAmerica for 2021.
Sathish Mohanraju Vice President of Marketing and Trade Marketing