Job Overview

The Public Relations (PR) Specialist is a creative storyteller and supports the Senior PR Specialist and/or Public Relations Manager in developing and driving PR plans and strategic initiatives, managing media relations, enhancing clients’ and agency’s voice through various channels, writing PR copy, planning and attending events/trade shows/media missions, and analyzing public opinion to maintain positive public awareness of the agency and its clients’ brands.

Essential Duties and Responsibilities

• Supports the development of PR strategies.
• Manages day-to-day PR projects and activities, driving high-impact results staying consistent with current trends and media opportunities.
• Leverages existing media relationships and maintains media lists, securing high-level placements in target media outlets through creative and timely pitching.
• Develops and executes press materials: press releases, media alerts, talking points, briefing books, etc.
• Monitors and manages editorial calendars, inquiries from various media services and event listings.
• Develops and manages client content/pitching calendars.
• Coordinates and manages media inquiries, social influencer campaigns (in collaboration with Augustine’s digital department).
• Manages media coverage, press rooms and weekly, monthly or quarterly reports.
• Supports crisis communications strategy and management as needed.
• Assists in development of creative initiatives supporting agency new business opportunities.
• Participates in client-facing status calls to deliver project updates and ensure alignment.
• Represents the agency and assigned clients at relevant industry events, fostering brand awareness and building valuable industry relationships, as applicable.
• Spearheads media familiarization (FAM) tours, including vetting potential participants, developing itineraries and meticulously organizing logistics.

Qualifications / Skills

• Bachelor’s degree in communications, public relations, journalism or related field
• 3-5 years related experience; agency experience preferred
• In-depth knowledge and understanding of traditional and digital PR, as well as social media platforms and trends
• Strong media relations skills and proven track record of media placements required
• Excellent written and verbal communication skills required, knowledge of AP Style
• Experience with both B2C and B2B media outlets and freelance writers
• Strong media contacts in the tourism and/or food/beverage/CPG verticals preferred
• Knowledge of Muck Rack and/or related public relations and earned media software preferred
• Proactive with an extreme attention to detail, consistently meeting tight deadlines
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Ability to exercise discretion and independent judgment with respect to matters of significance to clients
• Ability to thrive in a fast-paced, high-volume environment
• Ability to work in variety of settings – in office, remote and on location for client meetings, media events, trade shows, etc.  

Location / Hours / Travel

This is a full-time position. We are a hybrid team working remotely, but with expectations to meet in person at least once a week or as often as necessary for client/project goals and face time.

Perks and Benefits

• Competitive salary
• Medical, dental, vision, life, and disability insurance
• 401K
• Paid holidays
• Paid vacation, plus additional paid week for winter break
• Summer Fridays
• Employee Assistance Programs (EAPs)
• Referral incentive programs (client and employee)

About Us

We are proactive, insight-driven, cross-category Visioneers with a passion for affecting consumer behavior.

For more than 25 years, Augustine has been creating visionary ideas that fuel growth and deliver ROI for our clients. The Visioneers at Augustine Agency work with our clients to take their goals and needs and craft them into a unique Vision. Next, we deliver strategy-driven creative that disrupts, changes behavior and drives unparalleled results.

At Augustine Agency, we also provide an environment that trains talent to become Visioneers and inspire them to do the brightest work of their career.

Our case study results, happy clients and long-term relationships speak for themselves. Let us tackle your biggest challenges and accomplish your Vision.

#VisionsRealized

About You

We would love to learn a little bit more about you!  At Augustine we believe that our people are our most valuable asset, and we are committed to providing a dynamic environment where everyone can be their best.  And we believe in data and analytics.  For those reasons we have partnered with The Predictive Index (PI).  Would you also please take a few minutes to complete the survey on the link below?  This survey helps us to become more aware of what drives and motivates us and those we work with.

This is not a test; it is a survey and literally takes only five minutes and doesn’t require preparation. There are no right or wrong answers. Just be relaxed about it and don’t overthink your choices. You will receive a copy of your results after completing the assessment.

Click here to complete PI survey

We are an Equal Opportunity Employer