Audience attention spans are getting shorter and shorter, so how do you engage a viewer and keep their interest when you have a ton of info to communicate? You serve up a 3-day itinerary using a ground-breaking flow-motion technique to get the job done in 60 seconds. We recorded nearly 50,000 views on Facebook alone in the first 24 hours after posting.
There's nothing better than experiencing a destination like a local. We set out to share the City of Napa's local by creating our "Do Napa Like a Local" social media campaign, a video series that featured notable local personalities including an artist, a chocolatier and the mayor to name a few.
Rebranding an industrial city as one of Southern California’s best kept secrets isn’t a walk in the park. But when visitors started flocking to the destination almost instantaneously, we knew we cracked the code. How’d we do it? We focused on the city’s hidden gems and told the Torrance story. It’s one of the coolest new destinations for people “in the know”. Are you in?
As part of North Lake Tahoe's sponsorship of the Spartan Races, the client was able to run a spot with NBC Sports in Northern California. The ad captures all four seasons of the destination and includes brand messaging, speaking to our shoulder season target audiences.