Mission Foods: Fuel Your Fiesta Case Study

What Fuels Your Fiesta?

CHALLENGE

• Increase overall brand awareness
• Create optimal engagement with the general market audience and the Mission brand
• Position Mission Foods as the go-to brand for Cinco de Mayo festivities

SOLUTIONS

• Develop a Cinco de Mayo promotion that will get both retailers and consumers excited and engaged
• Bring in an awesome prize for the promotion–who doesn’t want to win a Ford Fiesta? And give away ten of them!
• Created point-of-sale creative focusing on the sweepstakes component and car imagery
• Developed a text-to-enter component where consumers were able to engage with the brand directly after seeing the point of sale creative
• Provided instant redemption coupons to engage consumers at point of purchase with special offers
• Built partnerships with Corona to increase purchase frequency and visibility in-store
• Created synergy between the Fuel Your Fiesta creative from 2014 & 2015

RESULTS

• 83,115 total entries into the “Fuel Your Fiesta” sweeps connecting the Mission brand to their target consumer
• 19,783 of these entries opted-in to receive newsletters from Mission
• The microsite saw 91,993 visits to site showing high engagement and significant site interest. 19,708 of those visits were direct-driven from in-store creative