Burton’s Biscuits: US Product Launch

You could say it’s cult-like the way people feel about Cadbury chocolate. So as the UK’s Burton Biscuits prepared to bring their sweet treats to the U.S., the company hired us to get them there. Quickly putting this know-how to work, our experienced shopper marketing team developed retail specific plans to boost distribution. Our account, creative and production teams united to design and manage a multi-media trade show booth worthy of this sweet piece of chocolaty heaven. From videos to sampling to bold imagery, we pulled out all the stops to earn PR coverage and to ensure that more than 16,000 attendees at the international Sweets and Snacks Expo knew that Cadbury was here to stay.