Auggie Insights

Celebrating Marketing Innovation with AAF Dallas American Advertising Awards

Wednesday, Mar 17th, 2021

Team Augustine celebrated two American Advertising Federation (AAF) of Dallas Awards (ADDY Awards) at the virtual Safest ADDYs Ever event on March 11. The ADDY Awards are the largest advertising awards program in the U.S. attracting thousands of entries every year through local ad chapter competitions.

The agency opened the DFW metroplex branch in 2015 and our growth in the region remains strong as we continue to drive innovation with top clients in the area including Avocados From Mexico and Mission Foods.

Augustine was awarded a Silver ADDY for the Integrated Advertising Consumer Campaign work on behalf of Mission Foods #2Fast2Tasty campaign aimed to grow a new consumer segment and bring excitement to its current audience in social and shopper environments. The campaign allowed shoppers to experience the NTT IndyCar Series and virtually join the Arrow McLaren SP racing team through live Q&A’s, social contests, recipe sharing and more. Supporting tactics included building a microsite, social, print, in-store displays, events, competitions and product innovation.

Augustine was also honored with a Bronze ADDY for the work behind Avocados From Mexico successful new restaurant launch event – AvoEatery Featuring Avocados From Mexico. As the world’s first avocado-centric polished restaurant, Augustine’s efforts supported various elements including social, restaurant décor, menus, coasters, employee uniforms and more. Recently, Fast Company magazine named Avocados From Mexico one of the top innovative branding companies of 2021 as they broke import records last year.

“We are so honored to be recognized for our creative ideas amongst Dallas’ top marketing and advertising talent,” said Robert Nelson, chief executive officer of Augustine Agency. “It’s an honor to work with such amazing brands like Avocados From Mexico and Mission Foods. We are so proud to provide leading creative results for these top brands and we look forward to delivering even more cutting-edge marketing solutions this year.”

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