Augustine created a POS and digital campaign that matched brand attributes to those key insights. Mission’s new Sweet Hawaiian Tortillas certainly could deliver on that need to “Bring on the Sun and the Tropical Yum.” The team added visual flavor cues to share the essence of the new product — all in a playful way that fit each social platform’s landscape.

The campaign connected with audiences, surpassed industry standards, exceeded client benchmarks for engagement
and won kudos from the industry—taking gold for Best Social Media Campaign at AAF Dallas, gold at AAF regionals and has moved on to nationals.