MISSION FOODSCONSUMER PACKAGED GOODS
When a pandemic threatened to impact a key selling period, Augustine delivered a campaign that hit home.
Cinco De Mayo celebrations are a key promotional window for Mexican food, but with customers quarantining at home, Cinco 2020 was threatening to be just another Taco Tuesday.
Based on the consumer insight that most Cinco celebrations are impromptu or unplanned, Augustine created a campaign that positioned Mission Foods as the guide to an easy, tasty and fun Cinco celebration at home.
Augustine developed a cohesive and engaging 360 campaign implemented across in-store, digital, and social platforms — including an engaging online game. Safe to say, the virtual piñata celebrations at home were a hit.