CALIFORNIA HIGHWAY PATROL DESIGNATED DRIVER PROGRAM
AWARENESS CAMPAIGNAugustine was hired to increase awareness and educate Californians about the dangers of impaired driving.
CHP hired Augustine to increase awareness and educate Californians about the life-altering risks that come with driving impaired. Over a two-year campaign, digital media, Out of Home and Event Sponsorship tactics were put to work, exceeding campaign goals. Augustine concepted and developed creative assets which were used online and throughout the campaign.
North Lake Tahoe creative ranks in the top 10% of destinations. These kinds of ratings are often reserved for state tourism bureaus that can spend millions in marketing production. Recall of the ad messaging was almost verbatim. Visitors who were aware the marketing stayed longer, did more and spent more.