CALIFORNIA HIGHWAY PATROLRECRUITMENT
Negative sentiment around law enforcement and a somewhat lengthy training and recruitment process sent CHP searching for help from Augustine.
CHP had seen a steady decline in officer applications year-over-year before working with Augustine. In just five short months, the Made for More campaign achieved 130% of the campaign goal garnering results unmatched by other top law enforcement agencies throughout the United States.
The creative approach focused on a diverse set of individuals, showing them in their day-to-day life and transitioning into their role as a CHP Officer. A campaign landing page was also created to help applicants clearly understand the overall process, from the point of applying to graduating from the Academy.
Key in our ability to reverse the national trend in law enforcement recruiting.