We all know the travel and tourism industry was one of the hardest hit by the pandemic. And the most successful destinations now emerging in a post-COVID world are those that recognize nothing is the same. At Augustine, we have a team of experts hyper focused on the tourism and hospitality space partnering with clients to navigate recovery efforts and work to get travelers back in their markets. That is why we’re beyond proud to announce that we’ve been selected as the agency of record (AOR) for the North Lake Tahoe Marketing Cooperative, the official destination marketing and management organization for the North Lake Tahoe region.
Since 2016 the team has led brand development and creative strategy and design, among other marketing efforts. Moving into the AOR role, we will spearhead all strategy, creative and branding work, content development, social media, public relations and more for the destination.
“North Lake Tahoe is a big part of the Augustine family and near and dear to our hearts. For the past five years, we have had the honor of encouraging visitors from around the world to explore the beauty of this special region. We are so proud to continue the partnership, and we look forward to building upon the successes for one of the most stunning areas in the country.” – Debbie Augustine, Founder, Executive Creative Director
The continued partnership means we’ll also be collaborating with the North Lake Tahoe Resort Association and the Incline Village Crystal Bay Visitors Bureau.
“Augustine has been a key contributor in what we’ve been able to accomplish throughout the last five years. The team is not only dependable and timely but produces high-quality work that helps set us apart from competitors.” – Andy Chapman, president and CEO of Incline Crystal Bay Visitors Bureau
The expanded scope with North Lake Tahoe signifies a vital milestone for us. In 2020, we were honored with a Visit California Poppy Award for Best Digital Campaign on behalf of North Lake Tahoe for our creative campaign, “It’s Human Nature.” The campaign highlighted North Lake Tahoe’s breathtaking landscapes in a striking, bite-sized digital format.
“Augustine are true experts in the travel and tourism industry and will continue to play a vital role in the region’s post-pandemic economic recovery. As we emphasize the importance of sustainability and driving responsible travel, the agency’s strategic approach will ensure we achieve our destination marketing and management goals.” – Jeffrey Hentz, CEO of North Lake Tahoe Resort Association