We like to work with people who are passionate about what they do. So when our client Superior Farms (a division of Cascade Creek Meat Company) asked us to create a brand, website and package design for their new line of all-natural, grass-fed lamb products, we jumped at the chance to tell their story. Digital strategy included an emphasis on a solid commitment to sustainable ranching practices along with a partnership with Yummly to highlight recipe ideas, a strategy based on key insights into the consumer mindset. In the end, authentic, honest-to-goodness values and practices lead to outstanding positioning and design. Pure and simple.