We like to be on top of things–especially when it comes to trends. One of the hottest? Experiential Tourism. Visitors want to experience a destination as the locals do, finding things that are unique and personalized. Enter our “Do the R.E.A.L Napa” campaign.
“R.E.A.L.” because you’re exploring the destination among all of the real people who make the city what it is. And because everyone loves a good acronym, it also stands for Restaurants, Entertainment, Arts and Lodging–the four main pillars that combine to make Napa one of the best places to visit. Now that’s what we call keeping it real.