Audience attention spans are getting shorter and shorter, so how do you engage a viewer and keep their interest when you have a ton of info to communicate? You serve up a 3-day itinerary using a ground-breaking flow-motion technique to get the job done in 60 seconds. We recorded nearly 50,000 views on Facebook alone in the first 24 hours after posting.
There's nothing better than experiencing a destination like a local. We set out to share the City of Napa's local by creating our "Do Napa Like a Local" social media campaign, a video series that featured notable local personalities including an artist, a chocolatier and the mayor to name a few.
Rebranding an industrial city as one of Southern California’s best kept secrets isn’t a walk in the park. But when visitors started flocking to the destination almost instantaneously, we knew we cracked the code. How’d we do it? We focused on the city’s hidden gems and told the Torrance story. It’s one of the coolest new destinations for people “in the know”. Are you in?
The best way to encompass the entire being of a destination is to tell the story visually. We translated Siskiyou’s branding into an emotive, inspiring video, compelling audiences to book their adventure; and not just one trip, but returning to experience other seasons throughout the year.