Wilson Produce: Branding & Product Launch

Are they hot? It’s hard to believe that such a little pepper could cause so much confusion. When Augustine started working with Wilson Produce and their new Sweet Mini Pepper product, retailers and consumers alike had no idea what to do with them. Several focus groups, a retailer survey and a discovery trip to the fields in Mexico later, we came up with a new brand strategy and package design that gave everyone what they wanted–a clear understanding of what these sweet little peppers tasted like and how to use them. Suddenly, Wilson Produce’s Sweet Mini Peppers were a whole new kind of hot.

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