Fearless, committed, all-in. That’s how we describe our efforts in bringing the world’s game to Sacramento through the development of a die-hard brand for the region’s first USL Pro Soccer team–in just three months. The key? Engaging the community from the beginning, building excitement through the process, doing our homework and never losing sight of the fact that the world was watching to see what we would create. No pressure, right? Oh, you can be sure we felt the pressure, but from that came a bad-ass, world-class, spirited brand that not only defined and united the team, but also the Sacramento community. Glory, Glory Sacramento!