Conejo Valley: TID Branding Case Study

Print ⋅ Digital ⋅ Broadcast ⋅ Public Relations ⋅ Branding Campaign ⋅ Web Development

Launching a Brand New Destination

CHALLENGE

  • Take two cities lost in a crowded SoCal landscape and merge them into an overnight destination of choice
  • Increase visitation and length of stay…STAT!

 SOLUTIONS

  • Create a recognizable, memorable brand, effectively marketing Conejo Valley as the place to “Catch Your Breath” and discover what you’ve been missing in Southern California
  • Build a website that entices visitors to the area
  • Use PR and social media to quickly build visitor awareness and engagement
  • Use focused messaging and SEO plus highly-targeted paid media and SEM to attract key audiences to the website

RESULTS

  • Increased TOT by 9.2 percent for Agoura Hills and 11.7 percent for Thousand Oaks within the first year
  • Hoteliers were so pleased that they increased their assessment from a flat $1 to 2 percent after just two years

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