Conejo Valley: TID Branding Case Study

Launching a Brand New Destination

CHALLENGE

• Take two cities lost in a crowded SoCal landscape and merge them into an overnight destination of choice
• Increase visitation and length of stay…STAT!

 SOLUTIONS

• Create a recognizable, memorable brand, effectively marketing Conejo Valley as the place to “Catch Your Breath” and discover what you’ve been missing in Southern California
• Build a website that entices visitors to the area
• Use PR and social media to quickly build visitor awareness and engagement
• Use focused messaging and SEO plus highly-targeted paid media and SEM to attract key audiences to the website

RESULTS

• Increased TOT by 9.2 percent for Agoura Hills and 11.7 percent for Thousand Oaks within the first year
• Hoteliers were so pleased that they increased their assessment from a flat $1 to 2 percent after just two years