Print ⋅ Digital ⋅ Broadcast ⋅ Public Relations ⋅ Branding Campaign ⋅ Web Development
Launching a Brand New Destination
CHALLENGE
- Take two cities lost in a crowded SoCal landscape and merge them into an overnight destination of choice
- Increase visitation and length of stay…STAT!
SOLUTIONS
- Create a recognizable, memorable brand, effectively marketing Conejo Valley as the place to “Catch Your Breath” and discover what you’ve been missing in Southern California
- Build a website that entices visitors to the area
- Use PR and social media to quickly build visitor awareness and engagement
- Use focused messaging and SEO plus highly-targeted paid media and SEM to attract key audiences to the website
RESULTS
- Increased TOT by 9.2 percent for Agoura Hills and 11.7 percent for Thousand Oaks within the first year
- Hoteliers were so pleased that they increased their assessment from a flat $1 to 2 percent after just two years