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- No longer a seasonal favorite, Avocados from Mexico was gearing up to bring consumers avocados all year long
- Educating retailers and consumers that Avocados From Mexico are the only avocado available in the United States year-round
- Getting past negative stigmas associated with not being California Grown/locally grown and educating both consumers and retailers as to the benefits
- Emphasized the year-round availability in store with a huge focus on retail promotions that drive consumer education and usage
- Develop nationwide retailer display contests
- Launched nationwide Fanwich promotion where we partnered with celebrity spokesperson Jeff Mauro “The Sandwich King” to promote new usage ideas and generate social media content.
- Dominated trade takeovers so that everything AFM was front and center in trade media
- Established merchandiser tools to promote the usage which benefited both the commodity and retailer
- Promotion of The Big Game commercial and creation of the AFM Tailgating Kit
- Established brand recognition and solidified national partnerships
- Retailers are seeing that AFM promotions drive sales
- Increase to 75% of the market share; with 10.75% increase in sales
- Research has allowed planning to be tailored to a consumer’s wants and needs