Auggie Insights

Augustine Agency Celebrates 25 Years in Marketing

Thursday, Feb 4th, 2021

2021 marks the 25th year in business for us here at Augustine Agency! From a start-up beginning to now being named the third-largest Sacramento area advertising agency and one of the fastest-growing fully-integrated marketing agencies in Dallas, we have a lot to celebrate. We might have changed our visual branding a couple of times, but our core mission has remained the same – to drive our clients to outshine the competition.

Over the years, our energetic mix of visionaries has helped hundreds of brands with their marketing. Some client highlights include selling more than 100,000 homes, breaking records in consumer package sales and putting dozens of destinations on the map. In addition, we’ve poured our hearts into pro-bono work, supporting causes such as child abuse prevention and cancer awareness.

Debbie Augustine, the agency’s founder and executive creative director.

“You might know us for our catchy tag lines but when it comes to describing how incredible the past 25 years have been, there are truly no words,” said Debbie Augustine, the agency’s founder and executive creative director. “It has been such an honor to serve as a “think tank” to so many extraordinary brands and organizations, and I’m so proud of the outstanding work our team does every day. As we look ahead, our top priority is to continue our digital expansion, investing in our talent and diversifying our offerings.”

Join us for a walk down memory lane as we cherish how it started vs how it’s going:

The Beginning

While our first office might have been our founder’s dining room table in 1996 as D. Augustine & Associates, we could already feel we were onto something. We hit the ground running in the homebuilder industry (shout out to our first client – Premier Homes!) where we quickly became known as a powerhouse in this realm. Hitting many milestones during the first year, including winning homebuilder awards, was a feeling like no other!

The original Augustine logo circa 1996.

New Verticals

After more than a decade in business in 2007-08, Augustine Agency had a lion’s share of homebuilders in Northern California and Northern Nevada that we represented. That time period also marked our diversification into the travel/destination, government, food, retail industries and beyond. If we could move people to make the biggest purchasing decision of their lifetimes (a home!), we were confident we could move people to action when trip planning and more.

Making things happen for Avocados From Mexico.

A Second Home

In 2015, the DFW metroplex welcomed a new player in the advertising community! Augustine Agency officially opened a second office in Irving, hiring top talent and breaking ground working with leading clients in the area including Avocados From Mexico and Mission Foods.

Celebrating a Dallas ADDY (American Advertising Awards) win in 2018.

Now and the World of Tomorrow

Today, a dream team of nearly 50 strategists, award-winning creatives, digital brainiacs, public relations extraordinaires, social media mavens and over-achieving client service advisors work hard to be the best partners to our clients, some of which have been with the agency for over a decade.

As the world enters the era of artificial intelligence and digital acceleration, we couldn’t be more excited to expand our leadership in consumer behavior, creative and marketing solutions to the technology market, continue to grow and celebrate work wins, personal milestones and everything in between.

 

Cheers to another 25 (that’s 175 in dog years!)

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